Total Concept.com : Southwest Florida Graphic Arts and Logos

The Simple Text Logo


	Many professionals go with this clean, conservative look. Change the font to a serif face and it adds to the sophistication.

For example, "construction" companies should use a "strong " font.

For a jeweler we would want to use a more elegant font like an italic . . .

Then one must decide as to weight of
the font (light, medium, bold, etc.) and,
whether the type should be italicized.

The style of lettering should be considered to compliment the business or object it represents.

or script.

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