A graphic emblem is strongly
suggested for most organizations. We usually incorporate a graphic with their text for visual impact. Sometimes the artistic element is all one needs to recognize what business it represents.

This attribute is usually reserved for those businesses that advertise their branding extensively.

As an example of this, if you saw two gold
arches, you are aware that you are looking
at McDonalds®. A graphic "swoosh" is all
you need to see that you are looking at
a Nike® product.