|What is SEO?
"If you build it they will come." If only it were that easy regarding your website. Unfortunately this famous quote only worked in the movie for which it was made famous. Getting visitors to your website and more importantly take the desired action you want by purchasing your goods or services require specialized knowledge and implementation. This is where Search Engine Optimization and Internet Marketing come into play. This is where Total Concept can help you.
What is Search Engine Optimization (SEO)? Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural or organic search results for targeted keywords.
There are no Search Engine Optimization secrets...period. This is a common misperception created by unscrupulous companies touting their ability to get your website to the top of the search engine rankings super fast for the cost of dinner at a moderately priced restaurant.
By following the correct guidelines as set for by the search engines themselves; utilizing the proper
ranking and placement methodologies in order to beat your competition in obtaining a high ranking for desired search keywords is the cornerstone of SEO success at Total Concept there is no substitute.
At Total Concept we utilize methodologies which have proven consistently successful over time. These are done by hand and a few include:
- Keyword targeting
- On-page optimization
- Off-page optimization
- Unique content generation for each website page
- Industry relevant articles along with targeted distribution of same
- Targeted directory submissions
- Link partnerships
- Social Media submissions
- And any other permitted process needed to give a website the highest likelihood of gaining the desired search engine rankings.
A word of caution is in order here. Expect delayed gratification unless you are willing, and have the budget to afford, paid search engine advertising. Also known as Pay-Per-Click (PPC), this is an alternative to organic/natural optimization. We do not recommend this as an entire campaign strategy; instead we suggest it only as a means to generate traffic on a temporary basis until your website starts to rank well in the free listings.
We do offer management of PPC. This is a premium service and is not included in our standard pricing.
Give us a call or fill out the contact form to see if we can work together to achieve success for your website.